Prove you can grow an audience and drive results.
UK digital ad spend hit £29.6 billion in 2023 — and every pound of it needs people who understand channels, audiences, and measurement. Our free assessment proves you're one of them, with a report employers can act on before they've even met you.
What the Digital Marketing domain tests.
10 scenario-based questions spanning every major digital channel — from organic search to paid social to email. Each question puts you in a real marketing decision and asks you to make the right call.
SEO Fundamentals
Identify which on-page and technical factors most affect a page's search ranking — and which common assumptions are myths.
Social Media Strategy
Choose the right platform and content format for a given audience, brand, and campaign objective.
Content Marketing
Evaluate whether a piece of content will serve its stated goal — and diagnose why it won't.
Email Marketing
Interpret open rates, click-through rates, and unsubscribe trends — identify what the metrics signal about campaign health.
Paid Advertising
Understand cost-per-click, conversion rate, ROAS, and audience targeting — make a spend allocation decision.
Analytics & KPIs
Read a Google Analytics dashboard and identify the key insight — sessions vs users, bounce rate, goal completions.
Brand Consistency & Messaging
Identify which ad copy, visual, or post breaks brand guidelines — and reframe it to align with the brand voice.
Copywriting & Tone of Voice
Rewrite a weak headline or CTA to be more compelling for the specific audience and channel described.
Campaign Planning
Sequence a product launch campaign across channels, allocate budget across phases, and identify dependencies.
Digital Ethics & Compliance
Apply GDPR, ASA guidelines, and influencer disclosure rules — identify which content or data practice is non-compliant.
Plus 24 questions across General Aptitude (verbal + numerical reasoning), Workplace Skills (situational judgement), and an Interest Profile to confirm your track fit. See the full assessment breakdown →
Where a Digital Marketing internship leads.
Digital marketing is a broad field with clear specialisation paths. Start with an internship that exposes you to multiple channels — then double down on the one you're best at.
Social Media Manager
Platform strategy, content scheduling, community management, paid social, analytics
Content Creator / Writer
SEO copywriting, blog strategy, email newsletters, video scripts, brand voice
SEO Analyst
Keyword research, on-page optimisation, technical SEO, link building, GA4/GSC
Digital Marketing Executive
Multi-channel campaigns, performance tracking, A/B testing, CRM integration
PPC / Paid Media Analyst
Google Ads, Meta Ads, audience targeting, bidding strategy, ROAS optimisation
Email Marketing Coordinator
Segmentation, automated flows, A/B testing subject lines, deliverability, Klaviyo
Who the Digital Marketing track is for.
The best digital marketers combine creative instinct with analytical thinking. If you're drawn to both sides, this track rewards exactly that combination.
The content-first creator
You've built a YouTube channel, run a TikTok account, written a blog, or created content for a school or community project. You understand intuitively what makes people stop and engage. This assessment gives that creative instinct a commercial score.
The analytically-minded marketer
You're drawn to the data behind marketing — why some campaigns outperform others, how ad spend translates into revenue, what engagement metrics actually signal. You want a role where you measure results, not just produce them.
The all-rounder student
You're strong across English, Media Studies, or Business, and you want a career that blends writing, strategy, and technology. Digital marketing is one of the few fields where all three matter equally — and where breadth is rewarded, not penalised.
All 34 questions, broken down.
Adaptive difficulty means the assessment calibrates to your level in real time — so your readiness report reflects genuine performance, not luck.
| Phase | Questions | What we measure |
|---|---|---|
| General Aptitude | 10 | Verbal reasoning, numerical reasoning, reading comprehension |
| Digital Marketing Domain | 10 | SEO, social media, content, analytics, paid media, ethics |
| Workplace Skills | 8 | Situational judgement, client communication, deadline management |
| Interest Profile | 6 | Channel preference, creative vs analytical balance, role fit |
Frequently asked questions.
Do I need a large social media following to do well on this track?+
What types of companies offer digital marketing internships to students?+
How does the assessment test SEO if I haven't used Google Search Console?+
Will my readiness report help me get into a marketing degree or apprenticeship?+
Is Digital Marketing the right track if I enjoy writing and creativity?+
Further reading
Internships at Early Age: Development & Career Benefits
The developmental and career case for professional experience at 14–16, not 17–18. Neuroscience, university admissions data, and labour market research show early internship experience produces measurably better outcomes — and the gap widens over time.
High School Internship Benefits
The evidence-based case for high school internships — how structured work experience at 14–18 builds self-efficacy, resilience, and professional identity, and measurably improves university application outcomes.
Your digital marketing internship starts here.
Free 34-question assessment. AI readiness report. Real placement opportunities. No CV required to start.
Apply free — Digital Marketing track →Free for all students aged 14–18 · Takes 35 minutes · Instant results